🌊 Hero Slogan

SoftBold® — Wear Confidence, Not Just Swimsuits.

Where softness meets boldness. Made for every curve.

Our Story

SoftBold was born from a simple truth — beauty doesn’t have a size.

Founded in Xingcheng, China's swimwear capital, SoftBold is a brand built for real women. For women with full busts, soft bellies, and beautiful curves. For women who are tired of squeezing into swimsuits that don’t fit — or don’t feel like them.

We started with a mission: to design swimwear that fits, supports, and empowers. Every piece is made with comfort-first materials, flattering cuts, and sustainable fabrics where possible.

You don't need to change your body for the beach. You just need a swimsuit that was made for it.

What We Believe

  1. Every body is a beach body.
  2. Swimwear should feel like freedom, not pressure.
  3. Comfort is confidence.
  4. Sustainable choices matter — for people and the planet.
  5. Representation is power.

What "SoftBold" Means

SoftBold is more than a name — it's our philosophy.

“Soft” reflects the comfort, gentleness, and respect we design into every piece.

“Bold” celebrates the strength, confidence, and self-love that shines when you wear something made for you.

Together, they define the women we serve — soft, bold, beautiful, unapologetic.

Our Promise

  1. Comfort-first designs for fuller busts and plus-size figures✅
  2. Supportive fits that move with your body, not against it✅
  3. Ethical & sustainable materials whenever possible✅
  4. Real models, real bodies — no retouching, no shame✅
  5. Always listening to your feedback, needs, and dreams✅

From the Founder

“I started SoftBold because I couldn’t find a swimsuit that fit me.

I’m not a fashion designer. I’m not a model. I’m a real woman with a real body — and I knew I wasn’t alone.

I believe that no one should feel left out on the beach, by the pool, or in their own skin.

If our swimwear makes even one woman feel seen, supported, and strong — it’s all worth it.”